For Soft2Bet, the real gamble wasn’t in the games—it was in staying competitive in a fast-moving industry. With analytics slowing down and infrastructure eating into budgets, the iGaming provider knew it needed more than luck. It needed a scalable, secure, and agile environment.
So, they rolled the dice with AWS.
“We’ve reduced the time to run a proof of concept from weeks to 1 day—sometimes even a couple of hours.” – Yoel Zuckerberg, Chief Product Officer at Soft2Bet
From Hardware Headaches to Cloud Confidence
Before the cloud, Soft2Bet’s operations ran on traditional servers. That meant higher costs, longer lead times, and slower marketing campaigns. With AWS and Snowflake as partners, the company switched to near real-time analytics and a single, trusted data source.
Key tools now include:
- Amazon S3 for cost-effective, scalable storage
- Amazon RDS to manage relational data securely
- Snowflake on AWS for lightning-fast analytics
All connected through AWS Marketplace, keeping things lean and efficient.
What Changed?
- Infrastructure costs cut by 55%
- Time-to-market accelerated by over 200%
- Real-time analytics for better decision-making
- Smoother player experience and fewer delays
Instead of maintaining hardware, Soft2Bet’s developers now focus on what matters-building, testing, and delivering new features.
Rethinking How Teams Work
While the numbers speak for themselves—lower costs, faster delivery—perhaps the biggest change at Soft2Bet was internal. Moving to AWS didn’t just mean new tools. It meant a new way of thinking about development, deployment, and decision-making.
The company’s teams, previously focused on maintaining legacy infrastructure and solving repetitive issues, now operate with more autonomy and creativity. Cross-functional collaboration has become smoother, thanks to centralized data systems and improved workflow transparency. With real-time analytics, marketers can test campaigns on the fly. Developers can launch updates in hours. Product teams can experiment, iterate, and optimize—all without waiting for technical roadblocks to clear.
“We’re no longer stuck in the firefighting model,” said one senior engineer. “Now we’re building, testing, and shipping like a tech-first company.”
Scaling Smarter, Expanding Faster
That shift has also empowered Soft2Bet to enter new markets faster. Regions that once required months of preparation and investment are now accessible within weeks. Infrastructure auto-scales with user demand, meaning player experience stays consistent, even during peak times like new game launches or major tournaments.
Security, once a concern during the migration, is now a strength. AWS’s built-in compliance tools and encrypted environments help ensure player data remains protected while simplifying audits and reporting.
In short, the move to the cloud wasn’t just about infrastructure. It became a catalyst for broader transformation, turning Soft2Bet from a fast-growing platform into a truly agile, cloud-native business.
The Road Ahead
Soft2Bet plans to complete its migration to AWS and keep building momentum. With real-time data, scalable infrastructure, and a strong partner ecosystem, the company isn’t just keeping pace—it’s setting it.
“There are no scaling limitations anymore” – Yoel Zuckerberg
And for the fast-changing world of iGaming, that’s not just a win—it’s a jackpot.